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Conscious Clothing - Wearing your Values

Do you know who made your clothes? 
Do you know if they worked in a safe environment and were paid a fair wage? 
Do you know how the fibre was grown, whether chemicals were used, where the waste water from the dyeing process went? 



You can make conscious decisions about the clothes you wear through what you select.  That's Conscious Clothing.  You might also hear it called Ethical Fashion, Eco Fashion, Sustainable Fashion, Eco Fashion.....

A great definition of ethical fashion by Ethically Kate is:

"fashion that aims to reduce the negative impact on people, animals, and the planet. Producing an item of clothing involves design, labour, and materials. Ethical fashion is kind to the planet and people every step of the way: from seed to garment."

It's important to look at the whole process, from 'seed to garment' as the definition states.  

The main thing to avoid is Fast Fashion - garments made the fastest and cheapest way with consideration of only the minimal legal requirements for worker's conditions and environmental protection.  These garments are often poorly made, with a short lifespan before they are thrown away into landfill.  

We like to use the phrase Conscious Clothing as it reflects you decisions you make about your values, what you wear, and how you wear it.  We encourage you to Wear Your Values!

We select clothing with evidence that it is made by worker's that are treated fairly and well, in safe working conditions.  Fabrics are either cotton, hemp or closed loop bamboo, to reduce toxicity in the making process and the time taken for the fabric to break-down at the end of its life.  We also look at the dyes used, seeking natural plant-based dyes over synthetics where possible.  Traditional artisan skills is another aspect we look for, so that these may continue into the future.  

Image: Jean Vella on Unsplash


Want to know more?  Here are some great introductory resources:


    • Slow Clothing by Jane Milburn (2017) 
    • Stitched Up:  The Anti-Capitalist Book of Fashion (2014) by Tansy E. Hoskins
    • To Die For:  Is Fast Fashion Wearing out the World? (2011) by Lucy Siegle
    • Wardrobe Crisis:  How we Went from Sunday Best to Fast Fashion (2016) by Claire Press

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